Content Pieces: 2 Spanish vocabulary videos shot on location in Madrid with a team of professional actors, film makers, and teaching associates, presented with accompanying workbooks

Goals: Increase Inbound and Advertising lead generation of Spanish Teachers; Increase traffic to ACIS landing pages

Strategy

1. Create video trailers to attract initial interest through Facebook Advertising, leading to lead generation form at ACIS.com
2. Write a series of blog posts to increase SEO awareness
3. Offer flyers with unique video promo codes at Spanish language conferences
4. Banner advertisements with The American Association of Teachers of Spanish and Portuguese

Results

Thanks to the success of our Facebook advertising campaigns, we came in at 251% over our initial EOY advertising lead goal

For the first time ever, an ACIS content page (Perdido en Madrid Ep 1) made it into the top 5 visited pages of our website; Traffic increased to ACIS from Facebook that year by 2%

The campaign was such a successful investment we did a FRENCH version the following year – Voyage, Voyage!